Abstract: Market research has been undertaken in preparation for a new postgraduate programme in Information and Knowledge Management to be taught by the staff at the Department of Information Science at Loughborough University. The research was needed to shape the curriculum and to define programme parameters. Presented at the conference will be the findings of a study that investigated the availability and types of jobs in this field, the skills and types of personnel sought by employers and whether demand is currently being met in the UK. The study involved identifying and analysing national advertisements for Knowledge Managers over a six-month period and undertaking follow-up surveys involving the agencies and employers who placed the advertisements. Just how these results influenced the design and parameters of the programme will also presented. There is no doubt that new programmes, such as this, will open up considerable new employment opportunities for IS graduates.

ANNE MORRIS: Knowledge management: opportunities of IS graduates. In: Evelyn Daniel (Ed.): Libraries and Librarians: Making a Difference in the Knowledge Age. Proceedings of the World Library and Information Congress: 67th IFLA General Conference and Council, August 16-25, 2001, Boston, MA

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