International Customer Knowledge Management Conference (CKM Conference)
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The International Customer Knowledge Management Conference (CKM Conference) is providing an opportunity for the exchange of ideas and experiences in this new managerial sphere. In addition to familiarizing with the goals and strategies of customer knowledge management, and creating a common understanding to gain customer knowledge regarding capability, competitiveness and business intelligence, the conference will focus on issues such as economic sustainability and customer knowledge management. Moreover, by utilizing the business of successful managers and selected organizations, we will strive to share knowledge and transfer valuable experiences in this regard.
Conference History:
1st International Customer Knowledge Management Conference, September 5-6, 2018, Industrial Management Institute, Tehran, Iran
Conference Theme: Business Intelligence with Customer Knowledge Management (CKM)
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Post-conference Workshops:
Implementation of customer-oriented organizational culture in customer knowledge management projects
How to acquire and use customer knowledge
Measuring added value in customer knowledge management
Customer value management
A practical approach to innovation based on customer knowledge
Market segmentation with customer insight analysis
Customer journey mapping as a tool for customer knowledge management
Understanding customer behavior based on the universal disk model
Keynotes:
Overview of Customer Knowledge Management (knowledge for/from/about customer) and its objectives
Customer Knowledge within knowledge value chain (KVC)
Customer value management
Customer-oriented organizational culture as a pillar for Customer Knowledge Management
Customer knowledge as a driving force behind innovation
Conference Sessions:
Overview of Customer Knowledge Management (knowledge for/from/about customer) and its objectives
Customer Knowledge within knowledge value chain (KVC)
Soft skills (interpersonal & organizational) for customer focus
Customer journey management
Customer value management; Role of Technology in Customer Knowledge Management
Knowledge Café (Expo)
Management Games