Abstract: As knowledge management (KM) is considered a multifaceted discipline in Malaysia, KM is still evolving. In fact, the transformation in the Malaysian government’s agenda on the Knowledge-economy has been reflected in the development of the Knowledge-based Economy Master Plan in the year 2001. From the social constructionist philosophical stance, this interpretive study uses
Journal of Organizational Knowledge Management
Customer Knowledge Management Competencies
Abstract: The purpose of this research is to understand the way a CRM project implementation may contribute to the success of the project. The approach of Knowledge Management Strategic Alignment was used as a theoretical framework and a case study was realised for this end. The case study allowed exploring the role of customer