Microblogging / twitter in a knowledge management course @ Singapore Management University

Abstract: This paper features a competency-enhancing social networking application which provides a solution for the dilemma of non-participating (non-engaged) students in class: ‘pedagogical tweeting’. Twitter’s micro-blogging service enables both instructors and students to send and read messages (tweets) of up to 140 characters, incl. links to blogs, web pages, photos, videos, etc. As Twitter can be accessed from a website, via applications on PC/Mac, iPhone, Android phones, etc., it represents an effective tool to engage students, e.g. by taking up questions during in-class and out-of-class discussions or by providing advice on assignments etc. Students in turn can generate their own learning context and benefit from collaborative knowledge creation. We share respective tweeting experiences made during a course on Knowledge Management (KM) taught at Singapore Management University (SMU) backed up by exploratory research on students’ micro-blogging activities. We discuss challenges ahead and propose four hypotheses about the effective deployment of social awareness streams such as Twitter in higher education.


  • We show how microblogging engages ‘non-participating’ students based on a case study.
  • We exemplify how tweeting can be used in collaborative learning contexts.
  • Effective tweeting depends on social presence and must be effectively organized

Keywords: Twitter (micro-blogging); Higher education; Blended learning; Singapore

Thomas Menkhoff, Yue Wah Chay, Magnus Lars Bengtsson, C. Jason Woodard, Benjamin Gan: Incorporating microblogging (“tweeting”) in higher education: Lessons learnt in a knowledge management course. Computers in Human Behavior, Volume 51, Part B, October 2015, Pages 1295–1302

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Related articles:

  • MENKHOFF, Thomas; GAN, Benjamin Kok Siew; WOODARD, C. Jason; and CHAY, Yue Wah. Microblogging for Engaged Teaching and Learning. (2014). Proceedings of the International Conference Applied Computing, Porto, 25-27 October 2014. | Full text from publisher »
  • MENKHOFF, Thomas; YEE, Qi Ming Gabriel; and Bengtsson, Magnus Lars. Making (More) Pedagogical Sense of Twitter with a Newly Developed Tracking Device and Prioritised Discussion Points: The Story of a Collaborative Twitter Improvement Project. (2012). Proceedings of the IADIS International Conference Mobile Learning 2012, Berlin, 11-13 March 2012. | Full text from publisher »
  • MENKHOFF, Thomas and BENGTSSON, Magnus L.. Using Microblogging (“Tweets”) in Higher Education: New Opportunities for Blended Learning. (2011). Proceedings of the IADIS International Conference on eLearning, Rome, 20-23 July 2011. | Full text from publisher »

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