Filed in: customer relationship management

Role of the Chief Knowledge Officer in organisations

Abstract: As knowledge management is permeating many organisations, the Chief Knowledge Officer’s position is evolving and is playing a critical role in transforming the organisation into a “learning organisation”. Building a knowledge sharing culture is an important part towards the realisation of knowledge management in the organisation. This paper takes a comprehensive look at

Customer Knowledge Management Competencies

Abstract: The purpose of this research is to understand the way a CRM project implementation may contribute to the success of the project. The approach of Knowledge Management Strategic Alignment was used as a theoretical framework and a case study was realised for this end. The case study allowed exploring the role of customer